PAID SEARCH (SEA)

Turn Search Intent.
Into Profit.

Paid Search should capture value, not inflate ROAS.
We design incrementality-first search systems that scale revenue while protecting margin across Google and Microsoft.

+45%

AVG. ROAS
LIFT

-30%

AVG. Lower
cost per lead

$100M+

MEDIA SPEND SAVED
WITHOUT REVENUE LOSS

Get Your Free Audit

Free audit with actionable insights. No commitment required.

Trusted By 200+ Performance-Driven Brands

Proof beats promises.

Real growth stories from brands winning in organic & AI search.

HoW we Work

From audit to Scale : Our Proven Process

Transform your clicks into revenue with PPC management services that integrate your sales data with your campaigns.

Audit & Discovery

Identify hidden potential and structural leaks before activating anything

Data & Media audit

Tracking & conversion integrity review

Account structure assessment

Gap analysis vs market & best practices

Strategy & Restructuring

Move from “account complexity” to strategic clarity & control

Quick wins & campaign restructuring

Query clustering & intent segmentation

Budget allocation by business priority

Rebuilt naming conventions & governance

Launch & Optimize

Make optimization continuous, measurable, and safe

Implementation of scripts & optimization routines

Margin-based bid strategies

Creative and ad-level testing frameworks

Performance Max governance & guardrails

Scale & Business Impact

Transform SEA from a cost center into a predictable growth engine.

Activation of 1st-party data: products, conversions, audiences

Advanced audience layering

Incrementality & new-customer focus

Business reporting & decision dashboards

Our Services

Full-Funnel PPC Management

Transform your clicks into revenue with PPC management services that integrate your sales data with your campaigns.

Search Ads

When people search keywords related to your business, you want to appear at the top of results. Our Google Ads certified team handles everything from auditing your current PPC strategy to creating ad copy to optimizing your landing pages. We find the right keywords to target, craft compelling creatives, and continuously refine performance.

Weekly campaign management

Custom ad creative development

Regular PPC campaign audits

Landing page optimization

Proactive budget recommendations

Incremental ROI & CLV tracking

Google ads

Microsoft ads

Shopping & Performance Max Ads

Product-based campaigns that showcase your catalog directly in search results with images, prices, and reviews. We optimize your product feed with margin data and performance signals, structure campaigns to surface your most profitable SKUs, and leverage Performance Max to reach shoppers across Google's entire network.

Product feed optimization

Margin-based bid strategies

Performance Max campaigns

Merchant Center management

Competitive pricing monitoring

Product Scoring & Labeling

Google ads

Microsoft ads

Display & Demand Gen Ads

With our PPC management services, you get custom-created display ads that fit any campaign you're running. We combine audience science with creative iteration to place your message across millions of sites, with precise targeting and creative assistance to put display ads in front of the right people at the right moment.

Custom display creative

Advanced audience targeting

Placement optimization

Viewability monitoring

Responsive ad formats

Contextual targeting

Google DISPLAY NETWORK

BING DISPLAY NETWORK

Remarketing Ads

Re-engage visitors who didn't convert the first time with dynamic remarketing that shows them exactly the products they viewed. We build segmented retargeting sequences based on funnel stage and user behavior, bringing prospects back with the right message when they're ready to buy.

Dynamic product remarketing

Funnel-stage segmentation

Cross-platform retargeting

Sequential messaging

Cart abandonment recovery

Frequency capping

Google ads

Microsoft ads

YouTube Ads

Video advertising on the world's second-largest search engine. We leverage advanced audience signals and first-party data to craft hyper-relevant video experiences that align with user behavior and intent, driving higher engagement and measurable conversions across TrueView and Bumper formats.

Audience-first targeting

TrueView and Bumper strategy

Creative performance analysis

View-through attribution

Brand lift measurement

Full-funnel sequencing

Google ads

Microsoft ads

Why Ads Up? Real Questions, Real Solutions

The challenges our clients face and how we solve them.

"How do I scale Shopping when I hit a ROAS plateau?"

We break through plateaus by enriching your product feed with AI-optimized titles and attributes, segmenting by margin tiers, and layering audience signals to unlock new demand pockets. The algorithm needs better inputs to find better customers, we provide them.

"Competitors are brandjacking my brand terms..."

Our AdProtect system monitors competitor activity in real-time and dynamically adjusts defensive bids based on threat level. Instead of overpaying for your own brand, we surgically defend territory while reallocating savings to pure acquisition campaigns.

"I'm hitting a margin ceiling—how do I break through?"

We connect your P&L directly to campaign structure, segmenting by product margin and customer LTV. High-margin SKUs get aggressive scaling; low-margin products are managed for strict efficiency. The result: growth that actually drops to the bottom line.

"Am I cannibalizing my organic traffic with paid?"

Our Symbiotik platform analyzes SERP overlap in real-time. We identify terms where you're paying for clicks you'd get for free, then redirect that budget to gaps where organic can't compete. Maximum SERP ownership, zero waste.

"My CPA keeps rising every month. How do I reverse it?"

Rising CPAs usually signal audience fatigue or algorithm drift. We diagnose the root cause, whether it's creative burnout, bid strategy misalignment, or landing page friction. Then we deploy targeted fixes: fresh creative variants, smarter segmentation, and CRO improvements.

"How do I leverage my first-party data effectively?"

We build layered audience strategies using your CRM, purchase history, and on-site behavior. RLSA bid adjustments, customer match exclusions, and lookalike expansion let the algorithm find users who look like your best customers—not just anyone who might click.

Blog

Turn Search Intent.
Into Profit.

Proof beats promises.

YoY Revenue

YoY Revenue

YoY Cost per New Customer

YoY ROAS

From audit to Scale : Our Proven Process