Symbiotik

Make SEA & SEO work together.

Stop paying twice for the same search.
Your search performance underdelivers because SEA and SEO are managed in silos.

Symbiotik unifies Google Ads + Google Search Console to measure incrementality, detect cannibalization, and arbitrate when SEA should run, and when SEO is enough.

-40%

BRAND SEA SPEND
WITH STABLE TRAFFIC

+27%

INCREMENTAL
REVENUE

80%

BRAND BUDGET
REDUCTION

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Partenering with amvitious Brands Worlwide

Proof beats promises.

Real growth stories from brands winning in organic & AI search.

Disruptors

Lead Gen B2B

+48%

YoY Revenue

“A complete rethink of SEA and SMA strategy, designed to remove bottlenecks and scale performance at full speed.”

Teresa Harbeck

Global Head of Paid

Qonto

Market Leader

Ecommerce

+34%

YoY Revenue

“End-to-end SEA and SMA management in 40 markets, combining product feed excellence with performance-driven execution, fully respecting beauty brand codes.”

Diane Hecquet

Online Shopper Excellence Director

L’Oréal Luxe

Market Leader

Lead Gen B2C

+54%

YoY Organic Revenue

“SEO and GEO done right, grounded in search intent and AI visibility. That’s what unlocked real organic profitability.”

Arved Klöhn

SEO Manager

Audible by Amazon

Ecommerce

Retail

+45%

YoY ROAS

“Best-in-class SEA and SMA, paired with a true understanding of our products and audiences, delivered measurable profit gains.”

Elsa Ravaud Daverat

Head of Marketing Operations, Ecommerce & Retail

Vuarnet

Disruptors

Ecommerce

-47%

YoY Cost per New Customer

"They helped us rethink acquisition from the ground up. By targeting only incremental customers and eliminating wasted spend, our cost per new client dropped dramatically."

Caitlin Sherry

Global Growth Marketing Director

Gisou

Ecommerce

Disruptors

+60%

YoY ROAS

“Best-practice SEA and SMA, plus a real grasp of our products and audiences. That’s what made our campaigns meaningfully more profitable.”

William-Frédéric Briot

Ecommerce Director

Withings

Symbiotik: The SEA–SEO Incrementality Platform

Cannibalization Detection

See, for each query, what SEA really brings vs what SEO already owns.

SEA clicks

SEO clicks

No-click share

Overlap & replacement behavior

Brand Bidding Automation

Protect your brand only when needed, and stop overspending on “always-on” brand bidding.

Daily competitor crawling on brand queries

Automatic on/off or pressure adjustment

Maintain traffic without overspending

Brand defense that adapts in real time

Opportunity Mining

Once you cut wasted spend, Symbiotik shows you exactly where to reinvest for growth.

SEA themes where SEO cannot rank

SEO themes discovered thanks to SEA queries

New incremental queries to scale

Budget reallocation opportunities

You're flying blind on SEA vs SEO contribution.

As a performance marketer or CEO, you know untapped profit hides in the overlap between SEA and SEO. Every day, budget decisions are made on partial attribution and siloed reporting, pushing you to spend on clicks you may already earn organically, and limiting true incremental growth.

Wasted media spend

A share of your SEA budget funds: brand clicks you already own organically, conversions that would have happened anyway

False sense of performance

Platforms show great ROAS, but: double counting exists, incrementality is unknown, SEO contribution is invisible

Internal SEA vs SEO debates

You don’t know: who generated the conversion, whether SEA helped or replaced SEO, how much brand defense is actually required. Symbiotik answers all three.

Search decisions far from reality

Your SEA strategy isn’t natively synchronized with your business context, leading to defensive spending that’s often unnecessary and hard to justify.

What if you could turn cannibalization into a measurable growth lever?

Discover the Solution

Who is it for ?

CMO / Head of growth

How much incremental revenue are you missing by treating SEA and SEO as two separate channels?

Your brand deserves better than “platform-reported ROAS”. Stop allocating budget blindly on branded search and unclear attribution. Symbiotik reveals where SEA is incremental, where it’s cannibalizing SEO, and where you can reinvest savings into real growth drivers.

HEAD OF PPC

How much brand budget are you burning on clicks you already own organically?

Running brand SEA 24/7 is easy, but it’s rarely optimal. Symbiotik shows when Paid Search truly protects your brand and when it simply replaces SEO. Automate brand defense based on competitor pressure, keep traffic stable, and cut wasted spend without taking risky decisions.

HEAD OF SEO

How often does SEA steal credit for conversions SEO already generated?

SEO impact is undervalued when paid takes the last click. Symbiotik makes organic contribution visible at query level, proves cannibalization, and aligns SEO + SEA teams around one truth: incrementality. Stop internal debates and start building a unified search growth strategy.

The proccess

How Symbiotik Works

From onboarding to optimization in 4 clear steps.

SEA/SEO Audit

We connect Google Ads and Google Search Console, then analyze overlap between SEA and SEO to identify brand vs non-brand behavior and separate incremental clicks from non-incremental ones.

Integration

We normalize your queries, build clusters, and set up competitive monitoring on brand queries to prepare the arbitration logic.

Deployment

We activate brand arbitration rules, dynamic defense logic, and incrementality dashboards to automate decisions and reduce wasted spend.

Monitoring

Track results in real time with clear visibility on savings generated, traffic stability, and incremental revenue unlocked.

Ready to stop paying twice for the same search?

Book a free Symbiotik demo with our team. We’ll analyze your SEA & SEO overlap, measure real incrementality, and show you exactly where to cut wasted brand spend and reinvest for growth.

Get a Demo

FAQ — All the answers to your questions

Have questions? We have answers.

Who is Symbiotik best suited for?

Symbiotik is best suited for advertisers with strong SEO foundations, brands investing heavily in branded SEA, and companies that want clear, reliable proof of incrementality to guide budget decisions.

"Does Symbiotik replace our tools?"

No. Symbiotik doesn’t replace your existing stack, it strengthens it. It augments SEA platforms and SEO tools by reconciling both into one unified view, so your teams can finally make aligned decisions.

"Is technical integration complex for our teams?"

Not at all. The integration is 100% turnkey, and the setup is typically completed in 2 to 4 weeks depending on your data volume and structure.

Will my traffic drop?

No. Symbiotik’s brand arbitration pauses SEA only when SEO already captures the demand, and reactivates SEA automatically when competitors appear. The result is stable traffic with reduced spend.

"What is the commitment period?"

There’s no commitment. Performance is the contract.