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You’re fighting too late in the funnel.
Autocomplete shapes decisions before the results page even loads. If your brand isn’t suggested at that moment, you’re entering the battle too late, with higher budget pressure and less control over demand.
Too late
Google Suggest shapes intent before the results page. If your brand isn’t suggested early, you start competing after the decision is already made.
Out of sight
Competitors show up in Autocomplete and win demand “by default”. You don’t lose on ranking, you lose on suggestion.
SEA pressure
Generic SEA gets more expensive, while Suggest keeps steering users upstream. You end up paying more to capture intent you could have influenced earlier.
Slow awareness
Brand building takes time, unless you influence Suggest. Autocomplete can accelerate consideration and create branded demand before the click.
What if you could grow an edge before the Search results?
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