Blogs

The announcement marks a structural turning point in the digital marketing ecosystem. OpenAI has officially confirmed its intention to integrate ChatGPT Ads, laying the foundation for a direct competitor to Google Ads. For advertisers, ChatGPT Ads represent a new strategic acquisition channel, at the intersection of Search, content, and AI-driven recommendations.

The massive integration of generative artificial intelligence within the TikTok Shop ecosystem marks a turning point for advertisers. More than just a creation aid, these new tools aim to drastically reduce friction between product discovery and purchase. For brands, the challenge shifts from content production to strategic management of automated flows.

The rollout of "Mix Experiments" in beta version marks a decisive step in the automation of media buying on Google Ads. This cross-campaign testing feature finally allows advertisers to break down technical silos and allocate budgets based on real incrementality, rather than sectoral intuition.

Google is taking a decisive step in unifying merchant data with the launch of the Universal Commerce Protocol (UCP). This new standard aims to streamline exchanges between platforms through artificial intelligence. For advertisers, the stakes go beyond mere technology: it's about transforming every product data point into a universal and highly relevant conversion signal.

The rollout of the February 2026 Discover Core Update marks a clear break in how Google manages its news feed. By primarily targeting local content and severely penalizing clickbait practices, Mountain View is imposing new semantic rigor. For advertisers, the stakes go beyond simple audience reach: it's about protecting the sustainability of their most volatile acquisition channel.